My readers know I'm just not that into Walmart, but after several work-related conversations about the 11Moms campaign, I felt a professional obligation to dig deeper. Please note that I like and admire several of the 11Moms. The moms I know personally and from online are smart and talented.
In the process of reviewing the site, I noticed they still had their Black Friday shopping tips* up. Ugh. You may recall that a 270-pound man was trampled to death by a zealous crowd at Long Island, NY Walmart...and that the store where he died re-opened just a few hours after his death.
I read the Black Friday tips and was appalled and sickened to find this quote from one of the moms: Bring a buddy!!! If you guys think you can do this alone, think again people! These shoppers are die hard and they'll run you over like there's no tomorrow! The more you have, the better!
Sure it was cheeky and certainly written before the death of Jdimytai Damour. It might have been cute in mid-November, but this should have been removed on November 28.
Walmart, you may have social media types buzzing about your campaign, but you've disgusted me once again. And as for the mom who wrote that, I wonder if she asked to have that paragraph removed. Did it slip her mind? I don't know. I'm not seeking to accuse, I'm seeking to understand.
In an odd coincidence, an hour or so before hitting the Walmart site, I posted at Momformation about sources for fair trade gifts and "gifts with a conscience" and I'm giving away a six-pack of Divine fair trade chocolate. (Fair trade chocolate, what are you waiting for?)
Oh, and sorry about the lame image, I'm not great with screen shots and used my camera. I figure the changes will be made soon to the Walmart site and didn't want people to think I'm one of those crazy Internet mommies. Yeah, I know, it's too late for that.
Edited to add: Wow, a Tweep just sent me this snazzy screen shot. Girl's got skillz. She felt sorry for me. And is not a Walmart fan.
* Edited to add site link 12/16/08.