Monday, October 12, 2009

Marketing to Moms: Won't You Please Come to Chicago

I'm reading: Marketing to Moms: Won't You Please Come to ChicagoTweet this!

I've previously mentioned that blogging and social media have opened up my world. As a result I now have friends (or "friends" as my husband likes to say) all over the country. And I've noticed a few things about my peeps in New York City- they are always headed somewhere and doing something.

Sure, NYC is the city that never sleeps, but it's more than the busy, hip lifestyles of my friends. NYC is a marketing favorite. Not a week goes by that my bloggy friends aren't off to one brand event or another.

What gives? Chicago is toddlin' town, sweet home to a wonderful community of blogging mamas and other social media types. The city is home to many fabulous PR agencies (if only their branch offices) and many large brands.

When it comes to brands, why do Second City mamas play second fiddle to our NYC brethren?

I welcome your thoughts. And if you represent a brand and want to reach a savvy, but grounded and highly connected Midwestern crowd, drop me a note and I'll get your people in touch with my people.

I don't mean to distract you, but I couldn't resist including this clip from the Daily Show, "Chicago Nope," regarding the Olympic Committee's announcement of Rio as host of the 2016 Olympic Games. Comment first, then watch this hilarious clip.


The Daily Show With Jon StewartMon - Thurs 11p / 10c
Chicago Nope
www.thedailyshow.com
Daily Show
Full Episodes
Political HumorRon Paul Interview


Edited to add: Despite strong representation from my Windy City peeps, even the Blogalicious crew passed us over for next year. Admittedly cold rainy weather is easily trumped by wifi on the beach--the conference will take place in Miami.


More musings on marketing to moms who blog.

7 comments:

Maris said...

I might be a biased NY-er but Chicago got BlogHer - the mother load! Hehe.As a PR gal I know that we do a lot of our events in NY because many of the major publishing houses are there. We can reach the most people in the largest city. I agree that there are awesome opportunities in other cities and think that as bloggers continue to wield influence over marketing to consumers,companies will start to take the show on the road. With new media, folks are far-flung across the US and beyond, not as concentrated in one area as publishing is in New York.

Jodi said...

Well, I love Chicago, but what about my home of Boston? We get no love here!

Naomi said...

Gee whiz, it sounds like there's always something going on in Chicago! I am not feeling your pain, stranded out here in the prairie...

Shari said...

I think people only want to come here during the summer. They see all the winter storm stories and panic. Even my Colorado cousins complain about the weather when they come here for a Thanksgiving hockey tournament. It's too cold for them.

Stacey @ Tree, Root, and Twig said...

I'd love to come to Chicago for an event (except BlogHer...too big for me). My husband is in the Chicago area for work about 5 times a year, lucky duck. I'd love to be the one to visit!

kristina said...

I love Chicago. But being in a smaller Midwestern city, St. Louis, I look at you & the Chic Moms Blog & all the parties you've had (i.e. Leapster) and I'm envious. We have a ton of bloggers here, some very high profile, but absolutely no love. From a PR standpoint, I understand Maris' point. But if one of the 3 major cities had to be picked for a huge blogging event (NYC, LA & Chic) I vote for Chicago.

Leighann of Multi-Minding Mom said...

I know...being south of Chicago I always think that the windy city gets all the fun. But I have noticed a ton of events in NYC that local bloggers are invited to attend.

I am smack dab in the middle of Chicago, St. Louis, and Indianapolis. I have been to a few events in Chicago and enjoy making the trip. Especially when I can relax on Amtrak.

I recently held a party for local bloggers with a charitable slant. I am so appreciative of the companies who lavished us with treats. These companies see the value of interacting with bloggers no matter their geography.

To see these great companies, the bloggers, and what we did to pay it forward, please stop by http://www.multimindingmom.com/2009/10/cupcakes-swag-and-school-supplies.html

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