Is it me? Or have you also noticed a proliferation of mavens lately? Marketing mavens, tech mavens, blog mavens.
Maven is an increasingly popular term of Yiddish origin. Yiddish, the language of the ghetto. Well the Eastern European Jewish shtetl-ghetto. You know, the boychicks in the hood?
In the popular lexicon, a maven is someone who's smart and influential. And maybe "popular" is my sticking point. I haven't caught up with the times and I'm weighed down with the cultural legacy of the word.
For example, I was cool when Method announced their Method Maven program blogger outreach program, but I didn't take it kindly when Chicago Mavens* hosted a party on Yom Kippur, the holiest of all Jewish Holidays. Tacky, tacky.
I don't have a problem sharing my cultural heritage with the masses. I mean, I think it's great that we can all get big, fluffy bagels at our corner Dunkin' Donuts. But just as bagels have doubled in size over the last 20 or so years, the term maven is being stretched beyond traditional limits.
You see, traditionally, the term maven not only means smart, it means smartass, someone who's bit too big for their britches. It's a cheeky term, often used with sarcastic overtones.
Sticking with the mama loshen for a little ethnic flavor, I'd like to suggest that that those top-notch influencers, the sharp ones who not only know, but make it a priority to share their knowledge, toss the "maven" and consider the word "mensch."
A mensch is more than just a smart person; a mensch is a good person. Unlike the left-handed compliment of maven, being called a mensch is the highest praise.
A mensch does the right thing, shares the credit, plays fair, educates others even if those others don't buy their ebooks or sign on for their PR services.
Call yourself a maven if you want. But don't call yourself a mensch, because anyone who uses that term self-referentially is not one.
It is, however, perfectly acceptable to say that you strive to be a mensch. So let's all work on that. Shall we?
There are many mensches in social media. Tell me about your favorites!
* I shared my concerns with the agency reps. They explained that's just how they roll. If a client requests a party on say, Easter Sunday or Christmas Eve, the agency will host it. It's just that, "no one asks for those dates." Hmmm.