Tuesday, February 02, 2010

Marketing to Moms: Letting Someone Else do the Talking

I'm reading: Marketing to Moms: Letting Someone Else do the TalkingTweet this!

I'm busy working on a top secret project and preparing for the Blissdom conference. Why take time out to write when my digital girlfriends have already provided brilliant fodder on the topic of marketing with moms?

Jennifer James, founder of Mom Bloggers Club, is kicking ass and taking names with her recent post How to Determine a Mom Blogger's Influence without Asking Her and pointed thoughts about brands that do not follow back on Twitter.

In recent months, I've been talking to clients about micro-influence and taking PR offline into real life and I've been thinking about it even more. Jessica Smith of Jessica Knows, and a VP Fleishman-Hillard, gave voice to some of the ideas I've been pondering in her post, The Influence Going Local. Definitely something to keep an eye on, if you ask me.

As for that top secret project, I'll be back soon with exciting news in the marketing to moms department. Stay tuned!

Edited 2/2/10 to add: Dovetailing on my thoughts about micro-influence, here's a must-read article from Wired magazine. Check out Clive Thompson piece, "In praise of online obscurity". Serious food for thought for those who are focused on reaching bloggers and Tweeters with the largest following.


Adventures In Babywearing said...

Thank you for these links. I agree SO MUCH.


Amy said...

Looking forward to hearing more about your top secret project! I will go explore these links now :)

Jessica Smith said...

Thanks for the nod Kim! I've been watching the conversation unfold. I will add in the post I wrote I am talking about local influencers of different demographics. As use of digital expands (150% increase in the 55+ set in the past two years...Study here: http://www.dynamiclogic.com/na/research/industry_presentations/docs/DynamicLogic_AdReaction09_OMMASocial_26Jan2010.pdf
) to those beyond the first adopters, this idea of micro-influence will allow us to reach those other than who we typically think of as social media power users (which as of late skewed toward the mom demographic).

However, you and I both know that Moms as influencers are going to continue to be sought after...but Moms are going to have some company. Soon. In fact, we're already seeing this with Dads as the traditional household dynamic begins to shift and more women are the breadwinners in the home.

Looking forward to seeing you at Blissdom!