Tuesday, May 04, 2010

Marketing to Mom Bloggers: Missing the Boat

I'm reading: Marketing to Mom Bloggers: Missing the BoatTweet this!

I know many companies that are trying hard to get it right in the space, but I'm still amazed at what I find in my inbox.

The other day I received a note that said in part:
"We really enjoy Hormone-Colored days" Basic, but meaningless flattery, pretty standard stuff.

"and feel that your perspective as a parent of gifted children is rare and leads to greater trust-based relationships with your readers." Wow, they took a look at my blog!

The pitch went on to say that because my readers trust me so much, they'd probably love to get my thoughts on sunscreen. Really?

Despite the disconnect, I wouldn't mind trying out or even writing about sunscreen because my face is already red and itchy from being out in the morning sun. My skin is supersensitive to the sun and my pores clog up with whatever goop I put on my face to protect my fair skin. It's a lose-lose proposition.

So yeah, I'd be happy to try your sunscreen and share my experiences, because if your product works protects my delicate skin without clogging my pores, casting a whitish pal across my face or leaving a heavy shine, I will gleefully share it with the world, but let's not pretend it's for the folks who come hear to read about parenting gifted children.

And speaking of gifted children, a Chicago-area private school for gifted children reached out to offer various expert opinions on how to assess giftedness, how to choose a school for gifted children and such. Now that would be a great fit not just for blog fodder but for sponsored posts or advertising (something I've not done here to date). This blog has a Google Page Rank of 5 and a respectable Alexa rank. I get a lot of search traffic on topics related to parenting and educating gifted children - this could be a great match!

Except the fact that the PR person who sent the pitch along was apparently just being "helpful". It seems she had no idea that I have nearly 80 posts on my blog (edited to correct) related to gifted children.

What surprises has your inbox held lately?


Lisa Hanneman said...

My personal favorite are the emails telling me how great my blog is, yet they obviously pasted in the title since the font type, size, and/or color are different from the rest of the email. Every now and then they tell me my son is cute, so then I know they at least looked at the banner.

A while ago I rec'd a pitch to write about healthy sleep habits for a mattress company... Shocking considering I wish I had them.

Maris (In Good Taste) said...

I really don't know why people are still doing this. Blogger Outreach 101: Know Thy Audience!

IMO they'd be better off saying "hey, we know you write a lot here about parenting gifted children and we love that. Know it isn't really related but since we're fans of yours wanted to give you a chance to check out this sunscreen..."

Drew @ Cook Like Your Grandmother said...

I've got a question and an opinion.

When you say "80 posts in me queue", do you mean written? Or you've got that many topics that you plan to write about? I'm getting to the point that I've got more things I want to write about than days to post them.

And the opinion ... I understand what you're saying about the sunscreen, it's got nothing to do with gifted children. But crossover works. Go to a site for programmers and you'll see talk of coffee. And Star Trek.

Now I wouldn't have jumped from "gifted children" to "sunscreen", but it does sort of match the stereotype. If I'm right, you should expect to get hit up by the glasses and asthma inhaler makers next.

The Crazy Suburban Mom said...

My flat out fave so far is this one...

Hi {!firstname},

Yes, that's how it came to me...Sheesh,right?

Kim Moldofsky said...

Drew- I meant 80 live posts. I fixed it back in the post.

Maris- that's why you're one of the good ones :-)

Lisa- I know; there's so much sloppy stuff.

MelADramatic Mommy said...

I recently got a pitch for a site where people can chose two different celebrities and see what their baby would look like. Um, no.

Meowmie said...

Not quite marketing, but definitely missing the boat.

As you know, I was widowed last year. Well, my in box surprises are the sort where either have to laugh or cry at them. A certain astrology site keeps asking me "Meowmie, will he come back to you?" "Meowmie, does this mean he is gone forever?" and more.

Leighann of Multi-Minding Mom said...

I have an inbox full of "just in time for Mother's Day" pitches. Um, yeah, they should have sent those a month ago.

The good PR reps know that blog posts take planning and time. They need to be ahead of the game to get their post placed at the optimal moment.

Like I said on Twitter, I would have responded incredibly quickly to a pitch that proposed cooking my family dinner while I went to the spa!