Monday, November 14, 2011

The Cult of Lego: Book Review

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I was sent a review copy of The Cult of Lego from No Starch Press, a publisher that promises to deliver the finest in geek entertainment. No Starch Press lives up to its tagline with books about computer programming, Manga, Lego and more. The Cult of Lego, their latest offering, is the finest book I've seen from them.

Over 300 pages long, thissubstantial hardcover book would look as fine on your coffee table as it would on your kid's bookshelf bedroom floor. Though an unofficial book not endorsed by the LEGO group, it provides a broad overview on the history and uses of the bricks.

My 11-year-old Lego lover was the first one to start paging through the book after I removed it from the packaging.It was written with AFOLs, Adult Fans Of Lego, in mind, but as my son proved, there is enough fodder in it for eager fans of all ages.

I learned about AFOLs a few years back at a social media conference. There was an interesting presentation that included details on how long it took the LEGO brand to recognize--and capitalize--on this market of (mostly) adult men. It was a surprisingly slow development given that an adult fan typically has much more money to spend on Lego products than the average 10-year-old boy.

The serious reader can read the book cover-to-cover leaning about topics from minifigures to Lego art to LUGs (Lego User Groups) and fan resources. The casual reader, like me, can pick up the book and page through it, admiring the creations and picking up Lego factoids. Did you know that the ratio of male to female minifigs is 18:1?

If you're looking for a unique gift for the Lego lover in your family, one that won't clutter the floor or cause puncture wounds if you accidentally step on it, this book is a great find!

It retails for $39.95.

Disclosure: I as sent this book for review. All opinions are my own, though they have been influenced by my brick loving son.

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