So I got this email:
Given the breezy nature of the note, I suspected she wasn't asking me to provide content, but I wanted to clarify. I've turned down good opportunities because I didn't take time to understand the project scope.
Thanks for reaching out. Are you inviting me to be one of your influential mom bloggers or simply asking me to spread the word?
And quickly received this enthusiastic response:
I mean, I'm clearly on the B List. Sure, I've been there before (and lower, no doubt), but who wants that rubbed in her face?
Still, I find it odd/tacky/off-putting that I'm influential enough to be asked promote a campaign yet not influential enough to have a meaningful role in said campaign.
Now if you'll excuse me, I need to tend to my lady garden.
Yesterday I received a personal apology from the Manager of Global PR and Consumer Engagement of the brand behind this outreach. Pretty stellar move considering I did not name the brand above nor did I bother sending a link to the PR person who originally reached out to me. I was glad to learn they will be taking a closer look at their outreach in the future.
As I noted to the manager, this is not the first time I've been asked to promote the work of others (be they bloggers or celebrities).
And I think this ancient wisdom (2008!) still holds true: it behooves a brand to hire a social media mom or a panel of bloggers in their target audience to help refine outreach and campaigns.