Have you ever had Outshine frozen treats, like their refreshingly sweet fruit bars? I'm pleased to be working with the brand as they partner with Feeding America, the nation's leading hunger-relief organization to Give Some Good and help bring fresh fruits and vegetables to those in need. They've come up with a novel concept that's a first for Chicago and the nation, a "donation billboard."
Located in the BNSF tunnel of Chicago's Union Station through June 9, the billboard invites passersby to actively join the fight against hunger. Look for it and give a swipe!
Here's how it works:
Commuters and tourists can donate $1 with a quick swipe of a credit card right down the middle of the billboard.
In addition to making a donation, the swipe activates a film sequence on the billboard screen that shows fresh fruits and veggies falling from the sky into the hands of a young girl.
The $1 donation may not seem like a lot, but it allows Feeding America to provide nine pounds(!) of produce to people in need.
Have you heard the story about how a person in line at Starbucks bought a drink for the person behind her in line, starting a chain reaction of people that followed suit lasting for hours? Well, you can start something similar at Union Station. Step up to donate and others will follow along. And at nine pounds of produce for just $1, you'll spread more good will and good nutrition than you would with a pricey cup of coffee.
You can help from home, too.So maybe your commute only takes you down the hall or across town. No worries! Pick up a specially marked box of Outshine Simply Yogurt Bars this June or July and the brand will donate a pound* of fresh produce to local food banks.
If you've ever volunteered at a food bank, you know that most of their food comes in cans and boxes. I'm glad to be part of a program that is helping bring fresh produce to those in need.
*If you're doing the math, the purchase of each box of Outshine Simply Yogurt Bars that meets the conditions above means an $.11 donation, or one pound or produce secured by Feeding America on behalf of local food banks. The brand guarantees a minimum donation of $150,000, but will donate a total of up to $220,00 from the sale of special packs until July 31, 2015.