|From Frankie Bergstein @SuckItAynRand on Twitter.|
1) By vaginas for vaginas.
2) Not dead yet.
These visuals represent the perfect marriage of Georgia O'Keefe's larger than life vaginal flowers and the mysterious, starkly phallic corpse flower. The notoriously slow-to-bloom corpse flower's Latin name, Amorphophallus titanum, translates into "misshapen phallic giant." However, Frankie proudly, if mistakenly, explains the Latin name to Grace as the "giant phallus of sexual desire," a perfect fit for their brand!
This visual identity pushes societal conventions aside.
Frankie explains: Who says women peak sexually at 40? Okay, maybe we did peak a few years back, but we're still here and we still want to have orgasms. They're fun! They feel good! Like the corpse flower, it may take us a while to get going, but we need to let women know they have at least one more glorious burst waiting to be released.
3) Dainty old lady.
Hoping to force a choice between concepts 1 and 2, Frankie's third concept is a treacly pastel-laden take-off of the incontinence product, Poise Pads.
Concerned, Frankie gets anxious and more animated as Grace asks more questions about the wrong concept. She eventually reveals her hand and tells Grace to move on to the other ideas.
Although Grace is disgusted by the concept of vagina art, she's somewhat drawn to the brazen look of Frankie's first concept, By vaginas, for vaginas. She likes story of female empowerment. But mostly she can't can past the idea of a paint brush in Frankie's hoo-ha.
This leave both women focusing on the Not dead yet concept.
Grace: I think this really nails it. Remember we told the kids that we were going into business making products for women like us? Not dead yet leaves room for us to create all sorts of things, not just...sex toys.
Frankie: Yes! We can do so much to help women our age blossom..bloom...burst!
Grace (enthused): I think you just found the name for our company!
Frankie: Blossom, Bloom, Burst? It sounds like a law firm/florist.
Grace: We'll pick one of those words. They're all Bs.
Frankie: A tribute to Babe! Where is she, by the way? I think we need to include her in important business meeting like this.
Stay tuned for Season 3, Episode 3 of Grace and Frankie, "The field trip."