Thursday, August 07, 2008

Marketing to Mommy Bloggers: Avoid sticky situations

I'm reading: Marketing to Mommy Bloggers: Avoid sticky situationsTweet this!

Today I received a press release about a couple of contests from a major peanut butter brand. At the bottom was a serious disclaimer:
Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of [redacted] shall be understood as neither given nor endorsed by it.

I wrote the hack back asking why she included a disclaimer that might prevent me from forwarding the details to my many blogger friends.

She promptly responded that the disclaimer is a standard thing.

Well then get delete it from your press releases, people! Save it for the personal notes. Seems like a no-brainer to me.

While I'm on the topic, have you ever tried soy nut butter? It's a tasty, allergy-friendly and healthy substitute for peanut butter. I'm partial to the IM Healthy brand creamy with honey blend. Oops, looks like I don't have any time left to blog about the contests. Sorry!

(Edited to ad: PR person just wrote back--she does get points for promptness-- "The disclaimer cannot be eliminated.")

1 comment:

PunditMom said...

Wal-Mart not paying bloggers?? Just one more reason for me to not shop there. Another reason? Wal-Mart is illegally trying to persuade it's employees that they should vote for McCain and not Obama, because Obama supports labor unions. Wal-Mart feigns innocence, but managers there say it is clear they are being told who they ought to vote for if they want to keep their jobs.