Monday, August 25, 2008

Mommybloggers and marketing: Did you see this?

I'm reading: Mommybloggers and marketing: Did you see this?Tweet this!

Just read Jill's great post over at Silicon Valley Moms Blog about the hot market for mombloggers. Companies are hiring paying $50 or more a post? I want some of that.

Sigh, I was actually feeling on top of my game the other day after Goon Squad Sarah sent out a Tweet that the average mom blogger makes only $10 a month. That boosted me into the blogging elite, or so I thought until I read Jill's piece.

Jill offers some great food for thought, but I want piggyback on some of it.

She mentions that companies that pay for post will want to leverage your audience and site to help drive traffic back to their site. I think this goes also applies to product reviews and any other guest posting gigs one has. Every blogger needs to think carefully about what this means for her.

For example, I went to a Staples event several months ago. After feeding us a decent lunch and pimping a few products, the PR folks encouraged us to put Staples coupon codes on our blogs and even announced some type of competition to get our friends to order using those codes. I was very turned off by this. It's well-known that I love me some Staples, but I'm not about to start an affiliate store for them on my blog. Especially if they don't pay me.

When I do reviews I am wary about putting up coupon codes, though I do sometimes include them. Again, same issue. Where is that line between informing readers of a new or useful product or even a great deal and becoming an salesperson for that product? Every blogger answers this for herself.

Even outside blogging or vlogging gigs should be considered carefully. When you accept an assignment, you need to understand to what degree the sponsor expects you to publicize your own work and, in turn, their site or product.

Will you be blogging, Tweeting and otherwise screaming out to help drive traffic to the sponsor's site? I'm not saying this is a bad thing, it's just important to understand that you may be hired as much for your online presence as for your fabulous writing, maybe even more so.

And all this free or low-paid work done in the name of "exposure." Who benefits most in these cases? I have more questions about this than answers and am curious to hear your thoughts.

I also have some thoughts about "influencers" that I want to develop into a full post, but IMO, anybody can be an influencer in the Web 2.0 world. Sure, a blogger that routinely gets 50+ comments per post or has a 1,000+ Twitter followers (not me on either account) clearly has a far reach, but that #1 spot on Google can belong to anybody, even proverbial little old lady who only blogs on Sundays.

What do you think?


Jessica Gottlieb said...

Great articles, you and Jill both.

I've been blogging for a while, paid and unpaid. As I try to move to paid, exclusively I worry about losing my voice.

Marketing Mommy said...

I have a full time job I love, so blogging is exclusively for my own enjoyment. I've done some product reviews and accepted some freebies, but I'm always very aware of the importance of being true to myself and my readers. If I start pimping products, my own authenticity is called into question. And I'd likely lose readership.

To thine own brand be true!

Kim Moldofsky said...

Thanks, Jessica. With the ideal fit, you won't lose your voice... in theory.

MM- you are so well grounded, my dear.

Sarah, Goon Squad Sarah said...

I think it depends... I am all for advertising on your blog - but in the sidebar. I want ads to look like ads.

I'm not a fan of pay per post, but I am fine with review blogs that are what they are. Still, I expect that if you review something you don't like you SAY you don't like it.

And as far as writing blog posts on other sites for money... well that is just a job. A job like any other. There is nothing wrong with that.

chilihead said...

Excellent post. Thanks for pointing to it via Twitter. :) We can always talk marketing instead of politics!